Modus Visual
Identity Design
Freelance
Graphic Design
Art Direction
Date: 2024
As a consultancy operating in the agricultural brokerage sector, Modus needed a cohesive and strategic visual identity to strengthen its brand positioning.
The goal was to create a modern and professional identity that reflects the company’s expertise, reliability, and forward-thinking approach while maintaining a connection to its industry roots.
Background
The previous identity lacked clarity and consistency, making it less effective in communicating the company’s values and services.
To address this, the project involved a full-scale rebranding, reimagining the logo, typography, colour palette, and overall design system to ensure a strong and recognisable presence across all touch-points.
Working on the mobile view,
please have a look on desktop